It was about not making a commodity.
Instead, the firm tried to make a commodity of customisation.
Records are commodities; concerts are social events, and in trying to make a commodity out of the live experience you risk spoiling the experience altogether.
And it gets worse in a culture that seeks to make a commodity of virtually everything or turn the minor into the remarkable.
If you can make a commodity that appeals to everyone from five-year-olds to grannies, you're on to a winner.
We're going to make a commodity of it in the 2020s".
Top Glove may make a commodity, but it markets to at least 20 trade shows a year, in Brazil, Germany and even Africa, and follows up with sales visits.
Making a commodity more affordable suggests mass production, one-size-fits-all, and cheaper-and-faster.
"In the time of the sacred sites and the crashing of ecosystems and worlds, it may be worth not making a commodity out of all that is revered," LaDuke writes, asking the critical question of morality.
Bottled water has been condemned as "corporate abuse," since it makes a precious commodity more expensive.
Marx, by contrast, argues that whatever makes a product a commodity goes back to human needs, desires, and practices.
