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Exact(48)
It's being ordinary, thinking of a game controller peripheral much as PC makers think of Thrustmaster joysticks, and missing a big opportunity.
Montappone's 45 hat makers think so.
Did the ad makers think we'd miss the point?
At least that's what the fridge makers think.
That is what the program makers think, too.
You always factor in how decision makers think.
Similar(12)
Many joke-makers think status is an important factor here.
Therefore what the decision-makers think an audience will like is often quite limited.
What is more, technology and innovation are most effective in creative destruction precisely when companies and policy-makers think they "got it".
Patients are much happier to monitor themselves at home with gadgets bought online than they used to be, and gadget-makers think there is a huge potential for growth in taking the trend further.
"Unfortunately some film-makers think you can have both.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com