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The man responsible for all of this is Jim Wallman, a madcap impresario who has spent three months working full time to make Watch the Skies!
Swiss watchmakers are prolific creators of video shorts designed to entice and educate potential buyers, but until now these have largely been visual essays on craftsmanship and core values or glamorous shots of timepieces, designed to make watch geeks drool.
Companies that make watch apps will probably play an important role in defining the purpose of the Apple Watch, similar to the app developers for the iPhone and the iPad.
"That, along with the ability to have buttons that let you quickly respond to notifications, make Watch notifications more like mini interfaces than what we're used to on our phones," he says, while admitting that owners will be "more selective about which apps they trust with their wrists".
Dialogue is an organisation I co-founded with Jake Orr (artistic director of A Younger Theatre) in 2012, and it comes from a desire to rethink the relationships between people who make, watch and write about theatre – a desire galvanised by the inspiring work of New York writer and curator Andy Horwitz, who went on to co-author The View from Here.
It's the latest effort by Facebook to make Watch a thing.
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But it is difficult to make watches here".
"We make watches for race car and motorcycle drivers.
Farmers would make watches above their barn," said Mr. Richards.
And I have found myself facing piles of remote controls that make watching TV impossible.
It is also likely to make watching "The Apprentice" at least a little less pleasurable.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com