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The evaluation surveys carried out at the end of each course revealed that students are increasingly aware of the need to make themselves desirable candidates for employment.
In a childhood she called "fortunate", when most girls her age were being taught how to make themselves desirable in the marriage market, Clara was afforded the best piano teacher her father could muster.
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"Men are more likely to take greater financial risks when they have a mating mindset because they are particularly interested in making themselves desirable to women as a spouse or partner," Chan told The Huffington Post in an email.
The couple also recently decided to take assessment tests at the local junior college — neither has a college degree — to make themselves more desirable to potential employers.
Just as institutions can make themselves look more desirable by broadcasting low acceptance rates, they can also defer students who they believe are likely to enroll elsewhere.
Just as schools can make themselves look more desirable by broadcasting low acceptance rates; they can also predict who will probably enroll elsewhere, and put those students on wait lists.
In February, British researches discovered that female guppies will make friends with less attractive females in order to make themselves look more desirable by comparison.
She particularly sees the need for this with young women, who are often plagued with self-doubt and showered with conflicting advice about how to make themselves hot, successful, desirable, easygoing, cool, smart, impossible to leave, and impossible not to fall in love with.
David Levy, an international chess don and AI expert, said in his book Love & Sex with Robots: The Evolution of Human-Robot Relationships that, by 2050, "robots will have the capacity to fall in love with humans and to make themselves romantically attractive and sexually desirable".
Scientists agree that there is only a very low risk of domesticated crops becoming weeds themselves because the traits that make them desirable as crops often make them less fit to survive and reproduce in the wild (ICSU, GM Science Review Panel).
We need to make it desirable.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com