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"Alienating them helps to make them seem remarkable to us".
Make them seem mature.
This will make them seem real.
Lord's philosophical acceptance of working conditions at the plant makes them seem more terrible: "When I first went to work there, my hands were awful sore.
It makes them seem human.
Something archaic about them makes them seem strange and otherworldly.
This somehow makes them seem more persuasive.
He makes them seem supremely articulate.
Which, honestly, made them seem quite exciting. .
So how do you highlight improvements without making your prior work seem awful in comparison?
Bob Dylan must surely be a cricket fan: can make an excellent thing seem awful (high score/ great lyrics vs technique/performance), ability to go on for ages without doing anything good, and divides opinion twixt those who think he is boring, and others who think he has much to teach".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com