The finer head in white Shorthorn cattle make them less rugged-looking than the larger Charolais.
He said, for instance, that he might suggest that Cisco redesign products to make them smaller or more rugged, and thus more marketable to the Pentagon, a customer Cisco is pursuing.
To make them comfortable in a rugged setting the company sends porters who carry walk-in tents, cots and mattresses.
Botswana became independent in 1966, and the government's eventual view was that the Bushmen were an impoverished minority living in rugged terrain that made them hard to help.
Techno can even make the rugged appear elegant, as with Volkswagen's beefy pickup truck concept, the Advanced Activity Concept shown in Detroit, and its off-road New Beetle, the Dune, in Los Angeles.
No, no, you put on your robe and marketing hat and, because you now know people like small things, you decide to make the Rugged Mini.
The bassist Mark Dresser and the drummer Alex Cline make up a rugged and flexible rhythm team, often breaking into feverish swing.
"This is a conscious decision that forced us to work on reliability, to make the robot rugged," he said.
And if you're going to be carrying it around, may as well make it a rugged one, right?
Freedom Audio wants to make a highly rugged portable speaker for the outdoor enthusiast, who simply wants music in places that a smartphone can't safely go.
