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"I decided to make them mainstream conservative Republicans, because I think the conflict they face is far more interesting than the Democrats are facing," Mr. Trudeau said.
It has also, one suspects, done much to make them mainstream critical favorites: acceptable political art for those who believe art has no real business being political at all.
There is a long history of entrepreneurs who saw the commercial potential of sexual subcultures that developed organically, and tried to make them "mainstream"– ie to make a "straight" version, as a way of scaling it.
A decade ago, for instance, Gates was showing off tablet computers - but it took Apple and its iPad to make them mainstream.
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Though these existed long before Apple joined the mobile market, it was the iPhone which made them mainstream and hundreds of thousands have been created since 2008.
But drones have consumer uses too, and a growing number of companies are pouring money into making them mainstream in the years ahead.
Like the raw music itself, hip-hop has taken everything from baggy jeans, do-rags and bandannas, to the current surge in Chloe sunglasses, and made them mainstream.
The campaign against the Park51 community center has succeeded in taking strains of extremist Islamophobia and making them mainstream.
The Koch brothers, through the expenditure of billions of dollars and the creation and support of dozens of extreme right organizations, have taken fringe extremist ideas and made them mainstream within the Republican Party.
Perlmutter said bringing down the costs of building ultrabooks to make them more mainstream was a challenge Intel was working on with PC manufacturers.
And she says retailers are also stimulating awareness and interest as they introduce products and make them available to mainstream consumers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com