Exact(11)
Now Green Mountain and its rivals are beginning to wrestle with the waste issue and searching for ways to make the packaging greener.
"My idea is to make the packaging have an afterlife," said Robert Bergman, president of Bergman Associates, which recently launched a new agency, Mpakt, to focus exclusively on modern packaging design.
The companies share the belief that widening access to the Internet and to the broad-band technology that promises more varied and efficient options for delivery of home entertainment will make the packaging of live and home theater economically viable.
Since just under half of Baked Lay's consumers are men — the single-serving sizes sell well at Subway — Frito-Lay did not want to make the packaging overly girly.
"It will make the packaging more expensive, and they said they are not going to raise prices," said Nomi Ghez, a Goldman , Sachsanalyst, who estimated the additional cost at 2 cents to 3 cents a can.
Marks & Spencer has agreed to make the packaging of all of its toys gender neutral by spring 2014, after customers complained that it was marketing items according to stereotypes.
Similar(49)
The Obama administration has bent over backward to make the package palatable to Republicans.
They've called on record companies to make the package more appealing.
Ms. Courtney said little embellishments are what make the package a success.
"The stronger you make the package, the easier it is to protect the fragile contents inside of it".
Furthermore, it would not reap the significant tax benefits it was counting on to help make the package work.
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