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Mr. Murdoch has also said he wants to make The Journal a more direct competitor to The Times in areas beyond business, especially politics and government.
Dear Reader, We continuously strive to improve the content and design of Human Vaccines and Immunotherapeutics in order to make the journal as useful and attractive as possible for our readers.
Most of these changes have been designed to make the journal a more attractive "read".
But there is widespread skepticism about the wisdom of trying to make The Journal a full-service, general interest paper for New York readers.
The clues from the vendor and my own initial assessment of the journal suggested that a bit more research might make the journal infinitely more discoverable and useful.
In order to make The Journal a first-read, Mr. Murdoch and Mr. Thomson are toying with the interest of those of us who have always thought of it as a can't-miss second read.
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