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Make the idea exciting.
Since 2015, when Wandl-Vogt met metaLAB founder Jeffrey Schnapp, she has wanted to collaborate, saying metaLAB's data visualizations make the ideas she works on "more accessible and understandable" to the public.
Grammar lessons became ways to make the story understandable.
Make the technical content understandable to a broad audience.
How do you actually make the universe more understandable?
Such familiarity would make the results more understandable.
As Wired notes in an article devoted to cognitive function, this methodology (commonly referred to as "chunking") helps your brain process information by making general ideas understandable, then breaking down the intricacies inside them.
As in his NPR segments, on the podcast Vedantam makes complex scientific ideas understandable and even relatable.
Incumbent grocery stores and restaurants have all the competitive advantages to be meal kit providers, but they need a platform that makes this new product idea understandable and easy for customers.
The idea isn't to get paranoid (although that's an understandable feeling) ;the idea is to get informed — and to make some simple changes that can go a long way toward keeping children and their families healthier.
The idea, though understandable and repeatedly perpetrated, couldn't be more wrong.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com