But to make the apps on a tablet, it was about making the most of that real-estate and that landscape".
A conversion was needed to make the apps compatible with Apple's devices, but the devices still would not be able to display Flash animations an exclusion Apple seemed determined to maintain.
Generations of rubbish IT teaching in the UK has created a skills vortex: developers – the computer engineers who actually make the apps – are in short supply and huge demand, and can comfortably charge up to a £1,000 a day for their work.
Does it make the apps better?
It coded and designed the apps, while keeping in close contact with original developers such as Facebook to ensure they approved of its efforts to make the apps safer to use while driving.
This allows the two partners to make the apps created under the partnership even smarter with machine learning.
For Cliqset, these apps have been in the works for some time and the company has been working to make the apps as user-friendly as possible.
So instead they have to make external calls to pull in the Facebook "chrome" to make the apps look like proper Facebook apps.
