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The U.S. reptile industry generates a billion dollars a year in revenue, according to an estimate from 2009, but very few herpers make substantial money from the trade, lawfully or otherwise.
But Alison Fried, general manager of the Time Warner site Instyle.com, which has a partnership with NeimanMarcus.com, says that such commerce is "a nice service to provide for consumers, but unless you have unbelievable scale, you'll never make substantial money going down that road".
To date, the media and entertainment industries have struggled to make substantial money from the Web.
A healthy trend on this year's list: More than 40 members make substantial money in pharmaceutical and health-related businesses, about three-quarters more than last year.
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Mr. Palocci, in interviews on Friday, acknowledged that he had made substantial money as a consultant from 2006 to 2010 while a federal legislator, saying companies had found his experience as a finance minister under Mr. da Silva "useful".
However, some gold-seekers too made substantial money.
Arnold Schwarzenegger's memoir, "Total Recall," has been on shelves for fewer than 24 hours and already the former governor is making substantial money from telling his story.
"Ashton set up A-Grade with Oseary and Burkle in 2010, when he and Demi were still together, but he recently told her lawyers the fund had not made substantial money.
"Audiences have a high commercial value, so bloggers can make substantial sums of money," says Kate Ross, managing director of digital marketing agency eight&four.
Thousands are being given hysterectomies and caesareans that they do not need by doctors and hospitals that can make substantial sums of money out of the operations.
Young audiences have a high commercial value, so student bloggers and vloggers can make substantial sums of money to supplement their studies, says Kate Ross, managing director of digital marketing agency eight&four, which advises brands on how to work with bloggers.
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