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He congratulates President Narendra Modi's drive in India to make sanitation a priority.
But not even controversy -- not even Marylou Whitney jumping ship -- can make "Sanitation" visually interesting.
Read more stories like this: 'We need to talk about open defecation' 14 ways to make sanitation sustainable The business of sanitation: how partnership can plug the access gap Join the community of global development professionals and experts.
Why India suffers worse than much poorer countries, such as Congo or Afghanistan, and worse than fellow South Asian countries, such as Bangladesh, is a matter for contentious debate.One reason could be political leadership: for too long India's government failed to make sanitation, the building of latrines, a public health priority.
"I think it's hard to make sanitation as sexy as a cell phone," Linden told Vice.
UNICEF should make sanitation and hygiene a higher priority.
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And that is the economic case for making sanitation a priority.
Doulaye Kone from the Bill and Melinda Gates Foundation, which invested in developing the new SMS system as well as providing financial support to pit emptiers to buy better vehicles and equipment, says it's not just about making sanitation sexy, but making it profitable.
Rio Tinto, the world's third largest mining company, which owns a share in Simandou, has donated $100,000 to the World Health Organization's work in the area and is also making sanitation equipment available to local people there.
It suddenly made sanitation workers less invisible and forced a set of questions: Are public workers really "union fat cats" with "sinecures" gorging at the public trough?
3. Sustainability: Following the Gates Foundation's lead, we must harness the newest technology, and set the brightest minds to the task of making sanitation accessible to the poorest people.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com