Its roots can be traced to many places — Latin American ingredients, European baking tradition, Asian-style finger food — but its flavor and density, its portability and user-friendliness, make it universally appealing.
Google, for example, has deeply embedded its purpose--to organize the world's information to make it universally accessible and useful--into its brand.
Its mission statement from the outset was "to organize the world's information and make it universally accessible and useful," and its unofficial slogan was "Don't be evil".
Professor Zittrain of Oxford said Google's corporate mantra — "to organize the world's information and make it universally accessible" — gives some insight into its approach.
Google is a social purpose business whose mission is "to organize the world's information and make it universally accessible and useful". Starbucks recent announcement of its partnership with the Opportunity Finance Network shows a desire to tackle serious issues.
Certainly, owning Twitter would bring Google closer to its mission "to organise the world's information and make it universally accessible and useful".
Google modestly declares its mission "to organize the world's information and make it universally accessible and useful". But convenience may be part of the problem.
Google, with its mission "to organize the world's information and make it universally accessible and useful," plans to turn itself into the biggest bookstore the world has ever known, and to make libraries pay for acting as its agents.
But Manik Gupta, the group product manager at Google Maps, counters that Google Maps' primary goal mirrors that of its company: to organise the world's information and make it universally accessible and useful.
I'm a longtime fan of Google and its mission to "organize the world's information and make it universally accessible and useful".
"Our mission is to organize the world's information and make it universally accessible and useful…." Google earned $3 billion last year on its way to maybe a $6 billion earnings rate a year out.
