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Let's make it event-y".
However, it's the way that Planspot integrates with publishers and event-listings sites that makes it event-specific and also forms the basis of its business model beyond charging event organisers a monthly subscription for using its dashboard.
"You have to make it an event.
And how do you make it an event?
Mr. Laurents was determined, as he put it, to make it "an Event".
"To get people to go out, you need to make it an event.
Otherwise, on Sunday morning the husband says, 'I got to go,' and guys usually like to make it an event.
So, if there's already an organically created spending surge, why not make it an event?
Thrilling trumpets, bombastic timpani and a soaring "Hallelujah" chorus make it an event.
As plans moved forward the decision was made not just to play the game but make it an event celebrating New York hockey history.
Make it an event.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com