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We follow the story but make incremental changes.
But marketing experts say DaimlerChrysler's decision to make incremental changes is fairly typical of big companies these days, as so many are loath to experiment with proven success.
Most co-op and condo boards, he said, would rather make incremental changes and take on one project at a time.
Mr. Gelsinger described Intel's approach as a "tick-tock" strategy in which it would make incremental changes with the Penryn processors and then more sweeping design changes with the Nehalam chips.
In national matters such as curbing the excesses of the Patriot Act, Sanders found that he could at least try to make incremental changes through the amendment process; in 2005, a Rolling Stone profile dubbed him "the amendment king".
Companies must constantly make incremental changes to products to move along with the pace of progress in the industry.
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New York has made incremental changes to the Rockefeller laws in recent years, but has stopped short of restoring judicial discretion.
"We've long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes," Page wrote.
Larry Page wrote in a blog post that the company has "long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes.
"We've long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes," said Larry Page.
China's Communist Party has had a very good 20-year run by making incremental changes and then watching the benefits accumulate over time.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com