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Even for some "O" brands, the counter-argument goes, increasing complexity in the decision-making process will actually make brand an even more powerful tool in the marketer's armory.
"By making this music, we eject musical trash and make brand new music.
But an analytical tool developed by marketing scholars to analyze how consumers make brand choices can in fact illuminate that debate.
PAGE 1 ADVERTISING FOR FRIENDS Independent experts on Web advertising see myriad difficulties in trying to make brand advertising work on social networking sites.
[C7.] A Tool to Explain Affirmative Action An analytical tool developed by marketing scholars to analyze how consumers make brand choices can also be used to illuminate the debate over affirmative action.
"We try to make brand advocates of celebrities through strategic seeding vs. utilizing them as spokespeople".
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"We know that we can make brand-typical products based on shared architectures.
There is no middleman and usually no advertising budget, and the manufacturers are often the same companies that make brand-name products anyway.
The civil actions would be the first to come from a continuing investigation into deals under which companies that make brand-name drugs pay rivals that are developing cheaper, generic forms not to sell the lower-cost drug.
The expected civil actions will be the first to come from a continuing investigation by the commission into the growing number of deals between companies that make brand-name drugs and competitors that are developing cheaper, generic forms of popular medications.
C1 Drug Lobbyists Reduce Roles Two members of a coalition that is lobbying for legislation to bring generic drugs to market more quickly have left the group or reduced their roles in it after companies that make brand-name medicines threatened to end contracts with their companies, a spokesman for the group said.
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