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"We hope that this will work as a strong deterrent and make athletes think twice before cheating," he said.
"The advent of bicycles and motorbikes did not make athletes give up in despair: they just went on racing each other without these machines.
Owens scrambled the Nazi propaganda message with his wins in 1936, but is it fair to make athletes — like the Michigan State students who are being asked to make everyone feel better about Detroit in tonight's NCAA championship game — carry burdens like that?
To see if the socks make athletes' legs feel more powerful and less fatigued, Hillary Biscay, a professional triathlete who won the Ford Ironman Wisconsin last month and placed 35th among pro women in Hawaii, wore compression socks on a variety of her two or three daily runs.
The book is not about some distant sci-fi future but about technologies that will be on the market in the next decade or so — advances like the ability to send e-mail with our thoughts, "gene doping" to make athletes (and couch potatoes) stronger using their own genetic material, and tweaks that will let us live for 150 years, or even stop aging altogether.
The founding principle of Under Armour was to "make athletes better," and to achieve that the company uses its clothing to "approach human performance as a big data problem".
Similar(46)
That control makes athletes great.
The thinking was that it made athletes bloated and weak.
I think fear is what makes athletes go.
Have today's million-dollar contracts made athletes too quick to the disabled list?
I blame the flat-screen for making athletes look thicker than they are.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com