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But how do you make an idea like that real?
They could eventually make an idea from science fiction a reality too.
It's the details that make an idea useful or interesting or fun.
This is what it might mean to "novelize" an idea, to make an idea a kind of character, with a character's inconsistencies and illogicalities and unreason.
I joined the Royal Canadian Mounted Police in 1980 – long before Twitter existed to make an idea of mine viral.
Their ability to make an idea seem exciting — traditionally one of Berlusconi's great strengths — helped make the demonstrations a success.
A business plan doesn't make an idea and an idea isn't a business plan.
Similarly, we might make an idea of gold that only included being a soft metal and gold color.
Known as the launching pad of Twitter and Foursquare, SXSW is a place where a savvy businessperson can find the backing to make an idea into reality.
"But how do you make an idea like that real?" she asked rhetorically.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com