For example, imagine if you made an usual fabric, like Gortex.
It may not have been, of course, but credit to the director and producer for succeeding in making an usual slice of people's lives look that way.
If you plan to make a larger than usual charge on your American Express card, call and inquire about any caps that might be on your account.
Talk to them when ever you happen to see them, make it a usual thing to meet each other there.
Which would definitely make a change from the usual itinerary of St Marks, the Rialto and the Doge's palace.
The drummer Gregg Bendian paused to make a point about the usual parameters of jazz repertory at the Cutting Room on Thursday night.
And you realize that he was probably messing with your head all along: deliberately trafficking in tired fantasies and undeveloped characters to make a point beyond the usual alienated-and-desensitized-youth stuff.
It is for this reason that even an agent like Scott Boras, who is known for trying to play one team off another fairly deep into the off-season, may advise his clients to make a decision earlier than usual.
The tyre manufacturer's chief executive, Marco Tronchetti Provera, said the company had been looking to make a departure from the usual format of its calendar this year, one that felt "very timely".
It's in the heart of the historical centre, and is doing things differently: inside, retro typewriters and arty photographs of Bukhara make a change from the usual Ye Olde Silk Road decor, and vegetarians are well catered for.
