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A wedding toast is not a chance to make yourself look good; it's about making the couple look good.
They've transformed from cult objects into status symbols, and like any fashionable luxury item, the right pair of sneakers can both make a person look good while communicating something about their spending power.
Writeoffs can make a new management look good.
Athleticism makes a bad pass look good.
Some students have had mixed feelings about this tendency to elevate the conceptual over the practical: Philo, now the celebrated designer of French fashion house Céline, famously said of her time at CSM that: "I just wanted to make a pair of trousers that made my arse look good, rather than a pair that represented the Holocaust or something".
Make sure you look good, make a good impression.
They gather a group of potential recruits and ask them to work in pairs with the instructions to make their partner look good while current team members observe.
Make sure they look good.
Make your nails look good.
Make sure you look good.
Make your boss look good.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com