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"Down the line, we want to make a destination for consuming that content".
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This paper seeks to address the research question of what factors make a destination competitive for the accessible tourism market.
Raising taxes too high can make a destination less attractive, especially for large event bookings or price-wary groups.
Fabulous modern Icelandic restaurants like Kolabrautin in the gorgeous Harpa Concert Hall and Fish Market have helped make Reykjavik a destination for foodies.
The Trinity wasn't always this way, and for the first time, both Dallas and Fort Worth are making efforts to revitalize it and make it a destination for recreation.
But local authorities have tried to diversify the area, and also make it a destination for people who don't work there.
Facebook made it easy by cultivating publisher relationships in an effort to make Facebook a destination for more than just wall posts and photos of your friends babies.
A temperate climate and fine beaches have made the city a bathing resort, and its excellent ocean breezes have made it a destination for wind surfing.
Will the museum make itself a destination for the international, contemporary art cognoscenti?
"I believe the legalization of prostitution would make Bulgaria a destination for sex tourism," Ms. Mihaylova said.
That quaint bit of history would not, however, make this a destination for anyone but a vestpocket-park enthusiast.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com