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But DataPlay, a start-up company in Boulder, Colo., is entering a market crowded with inventors and businesses seeking to create the next major "form factor" -- the medium, like the floppy disk and DVD, that becomes used widely for data storage.
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"We think smart glasses and other head-worn displays will be the next major form-factor for computing with adoption by consumers beginning around late-2014 to 2017," he told the BBC.
When the Nokia purchase closes, however, Microsoft will manufacture hardware across every major Windows form factor: Tablets and PCs through Surface, smartphones via Lumia, and televisions through Xbox.
Everyone else to Apple: If Apple launches smartphone-tethered smartglasses in late 2020, AR/VR 2.0 could have its "iPod moment," where a major new form factor introduces the starting point for a long-term mass consumer market.
Talking to AllThingsD, White expects there to be a "major upgrade" of the form factor, and that "Apple's sizable installed base, with 155 million iPads shipped through 3Q FY13, is ready to purchase a new full-sized iPad".
The company perhaps hasn't helped its case by showing far-off technologies like flexible and foldable displays over the years — concepts that showcase how far we still have left to go before making the next major breakthrough in the mobile computing form factor.
It's obviously unwise to base the form factor of a major flagship device based on what can fit inside a mobile VR headset, but it's also a little shortsighted for Samsung to have even forced that choice on itself.
The boxy form factor was no accident.
Form Factor.
Feature-rich Form Factor.
Consumers want this form factor.
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