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Sales fell 1.1% to £25.8bn in the year to 12 March and underlying profits slid to £587m, higher than the £571m predicted by analysts, as the company said it had maintained market share in a "competitive, deflationary environment".
The firm said it had maintained market share in a "tough retail environment".
"Snapchat's stories platform has maintained market share over the last six months, but during that same period, Facebook has converted a whole lot of non users into users of its own [stories] platform," notes Kim.
Similar(56)
Both companies are struggling to maintain market share.
South Korean regulators have now objected to Intel's efforts to maintain market dominance.
Then we learned that Grasso's bonus was contingent on maintaining market share.
Instead of trying to support prices, it decided to maintain market share.
To maintain market power, the cartel keeps it all in the family.
But Fannie and Freddie also reduced their standards in a foolish effort to maintain market share.
Mr Randa suggests that maintaining market share will remain as important as boosting efficiency.
"The best way to maintain market share is to make sure that you face the threat from electronic markets.
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