My program is to maintain exclusivity but to increase the volume due to the new markets.
Often, bands keep their new material close to their breast tattoos, to maintain exclusivity for their forthcoming album.
But as the market has become crowded, it has become harder to make money and to maintain exclusivity as prestige brands spread themselves thin.
"My hope is to maintain exclusivity while increasing the potential pool of members," Dennis Townsend, managing member and principal of Townsend Capital, said in an interview.
Ferrari's chairman, Luca di Montezemolo, said that the parent company, Fiat Group, supports the company's move to trim back its sales and maintain exclusivity, even as Ferrari hires more workers to build engines for its sister company, Maserati.
Indeed, to maintain exclusivity (and price), the designated areas where grapes used for Champagne can be grown and the amount of wine produced each year is limited.
He stayed patient as the stock slid from $29 to $21 in December, then was vindicated by year-end court victories on patent challenges to Pfizer's blockbuster cholesterol remedy, Lipitor; this let the company maintain exclusivity until 2011.
Just like the UK's Oxbridge universities maintain exclusivity with an entire language dedicated to the ins and outs of the institutions, the lexicon of TRP makes the users feel part of an established pseudo-academic sector or club.
However, he added, the rule does help to maintain their exclusivity.
But elite institutions also feel a contrary pull to maintain their exclusivity.
