But in the 70s and 80s, both the BBC and ITV franchise ATV (later Central) maintained cash-guzzling studio megaplexes, churning out everything from Pebble Mill to Boon – giving Brum a solid visual identity.
Meanwhile, Ford has paid back $17 billion of its debt, while maintaining cash reserves of $21 billion.
"You will need to maintain cash flow and tenants and minimize expense — that's your only strategy right now," Mr. Torto said.
"The key will be to maintain cash flow in the private sector," said Lawrence B. Lindsey, head of the White House's National Economic Council, in a speech to the United States Chamber of Commerce.
It will be difficult to maintain cash flow and to retain great staff so that the business can have the foundation and stamina it needs to thrive.
In a letter to Antony Jenkins, the chief executive of Barclays, Watkins cited new research demonstrating that it is possible to maintain cash transfers to Somalia while maintaining due diligence.
The problem, he said, is that companies have to maintain cash flows that match their payout obligations, and it was by no means clear that, in a pinch, they could get their cash out of the toxic assets.
Carol Sanger, vice president for corporate affairs of Federated, said that while she anticipated sales declines in the fourth quarter, the company was cutting capital spending to maintain cash flow, "an important key to long-term growth".
But I have done all this in what I like to think of as a creative frenzy, which, though the prerogative of a writer, is not the best way to peddle your next project, maintain cash flow and, in short, operate a business.
The key for the company now is maintaining cash flow.
