The phrase "maintain their image" is correct and is commonly used in written English.
You can use it to refer to an individual or group's efforts to uphold their public perception or reputation. Example: The company's CEO worked hard to maintain their image as an environmentally responsible and socially conscious corporation.
At any one time, 30 or 40 iTunes libraries are available on the campus network.... Students are starting to realize they must manage their music collections, or at least prune them, to maintain their image, Aubrey said.
And considering the money that stars spend to maintain their image, it is surprising that more have not invested in high-quality, freely licensed photographs for Wikipedia and other sites.
According to Dr. Subho Basu, an expert on Bangladeshi history at McGill University, the government's failure to protect the bloggers is partly driven by a desire to maintain their image as a bastion of Bangladesh's successful war for independence from Pakistan in 1971.
Beyond that, Virgos are known to be manipulative all tied up in being ruled by the planet Mercury, a.k.a. the master trickster and for going to great lengths to maintain their images.
Beyond that, Virgos are known to be manipulative – all tied up in being ruled by the planet Mercury, AKA the master trickster – and for going to great lengths to maintain their images.
Alan Pergament for The Buffalo News wrote, "The extent that stars go to literally and figuratively maintain their images probably sounded funny on paper [in regards to Tracy and Jenna's storylines], but most of it falls flat and illustrates why 30 Rock has been sinking like a rock".
Stars like Marlene Dietrich and Joan Crawford carefully maintained their image both on and off screen.
For Parisiennes, maintaining their image is as natural as tying a perfect scarf or wearing stilettos on cobblestone streets.
With their iconic red tunics and brown hats, the Mounties have maintained their image as a frontier force, and many units still do use horses while on patrol.
Universities and hospitals have a vested interest in maintaining their image, and, adds medical researcher Aubrey Blumsohn, formerly of the University of Sheffield in the United Kingdom, can have a conflict of interest if they themselves have signed deals with companies.
Musa Hitam and Mahathir, both rising stars on the political scene, maintained their image as "ultras", although it is unclear if this was their intention.
