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But the pressures on publications to maintain readership are greater than ever.
What Mr. Van Gelder acquired was a well-known niche publication struggling to maintain readership in a difficult market.
Not only are newspapers struggling to maintain readership, people's free time is also dropping, while their time spent using social media is increasing.
As writers resort to attention-getting headlines to maintain readership it's clear that the educated, mobile, and bored reader is now turning into a listener.
In fact, as the nation's lowest ranking news magazine -- after Time and Newsweek -- U.S. News has endeavored mightily to maintain readership by ranking everything in sight.
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"When we took the decision to offer pick-up as well as paid-for copies, we made a commitment to advertisers to maintain the readership of the paper," he added.
Like hundreds of other media organizations that still use paper as the principal means to deliver news in an increasingly electronic world, Newsday, The Chicago Sun-Times and the Spanish-language daily Hoy have been under pressure in recent years to maintain their readership and, ideally, increase it.
It's just gotten progressively harder to turn out the quality and quantity that you really need to do on a blog to maintain good readership.
But the magazine has maintained its readership, even increasing it in the first part of this year.
Since then, I have bolstered my conviction that "they" don't always know what they're doing by maintaining my readership of this paper which shares my values.
It would be easy to be cynical, and assume that a major reason for any author to stick to the same well-traversed territory is purely to do with maintaining a readership.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com