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If digital publishers want to maintain optionality and negotiating power vis-à-vis the walled gardens, they need to double down on improving user experience.
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The upgrade is based on three premises – 1) a favorable outlook for valuation based upon improving earnings momentum, slowing pace of derating and qualitative bias, 2) increased conviction in the firm's ability to compete and maintain its dominant share in mobile, and 3) free cash flow and balance sheet optionality.
Maintain, maintain, maintain.
Pfizer's boss, Ian Read, didn't help when answering a question about breaking up AstraZeneca by replying, "We will conserve that optionality" (translation: we might).
Maintain as much operational optionality as possible.
Maintaining momentum.
Well maintained?
I talked to clients confidently, using grammatically wrong words like "optionality" instead of "real options".
Keep in mind that the optionality of a section or compound element always takes precedence over the elements that it contains, and if deemed applicable, then the optionality of its subordinate elements is to be interpreted.
Urmson's Puzzle—Indifference versus Optionality (Urmson 1958): This seems to describe something quite familiar: optional matters that are nonetheless not matters of indifference.
People tend to type the word "optional" in between a set of parentheses, but you may type this optionality by any means you may choose.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com