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He says he will maintain goodwill until the end.
After the hacking of its systems late last year, TalkTalk offered its 4 million customers a free upgrade to say sorry, and to try to maintain goodwill.
In Mr. Chu's case, the recipient, who is cooperating in the investigation, offered to send a check for the services when he couldn't pay with "soft dollars," according to the complaint; instead Mr. Chu gave the information at no charge, seemingly to maintain goodwill with the trader.
For letters that are more casual in nature, the closing helps maintain goodwill and keep correspondence flowing smoothly.
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So building and maintaining goodwill with alumni can fortify the company's reputation, brand, and influence.
Maintaining goodwill means some lost revenue.
But another reason Wall Street had trouble maintaining goodwill was because of some of the attributes above--hard-charging, too much too soon, parallel reality, money flowing everywhere, rich white guys, etc.
It's also a very genuine way of establishing rapport with people, and maintaining goodwill.
The challenge is to maintain such goodwill when it comes to managing participation in external hackathons.
It found that the agency had withdrawn its support for the plotters before the murder but had paid them $35,000 afterwards "to maintain the goodwill of the group".
WeTransfer's particularly popular with creatives who share their photo and design files on the service; the company helps maintain their goodwill by giving away about 300 million impressions, or 1/3 of its total traffic, to showcase work from users within its creative community at no cost to them.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com