Sentence examples for maintain brand from inspiring English sources
But they could spend more wisely; and more exciting and innovative marketing could help to maintain brand loyalty long after generic competitors have entered the market.
Using MOOCs to "build and maintain brand" is another frequently mentioned institutional goal, but while MOOCs often generate media attention, "isolating and measuring impact of any new initiative on brand is a difficult exercise," the report suggests.
With Pfizer's plans to try to maintain brand loyalty for the next six months becoming public, industry analysts have raised the company's earnings outlook by 2 to 4 percent, and now estimate that it could retain 40 percent of the market through next year.
But in the last month, many national hotel chains have been advertising promotional rates to stimulate summer leisure and business travel demand and to try to maintain brand loyalty as companies channel business to lower-priced hotel companies that are aggressively going after corporate travel business.
"We are not confident the company can build or maintain brand equity needed to compete in today's consumer environment in a sustainable, compelling way," Michael Lavery, an analyst with Piper Jaffray, said in light of Kraft Heinz's write-down, according to Yahoo Finance.
Starbucks understands the value of its global brand and has taken steps to maintain brand integrity.
"This upfront said again that advertisers still have to come to network television to establish and maintain brands," said Randy Falco, the president of the NBC Television Network.
"ITV appeared to be saying, 'We will allow other players to come into the channel to do news but we would still like to maintain branding control over the product and the sale of advertising'," Connock added.
I agree with their statement and the school of thought that believes that our industry is devoted to helping businesses build, manage and maintain brands.
Kraft also plans to split off into an $18-billion 18-billionicaNorthcery business thAmericanmaintain brands such as Planters, Oscar Mayer and Maxwell House and retain the Kraft Foods name.
Maintaining brand loyalty is excruciatingly difficult in the Internet business.
