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This process has been called "mainstreaming" by some media scholars.
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Prince entered the mainstream by balancing sainthood, sin, and identity.
The wireless LAN was becoming mainstream by the early 2000s.
He made porn mainstream by making men feel less of a failure for needing it".
Childs's ideas and those of other minimalists were assimilated into the mainstream by Jerome Robbins.
Richard Pryor -- the profane Jackie Robinson of comic cinema -- was devoured and mainstreamed by Hollywood's makeover machinery.
Propelled by the civil-rights movement, soul music went mainstream by the early 1970s with artists such as Al Green and Isaac Hayes.
The Wii brought console gaming back into the mainstream by creating a controller that you could just move around.
Televisions on spindly legs were suddenly in vogue in the late 1950s and quite mainstream by the Sixties.
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Mumsnet was catapulted into the mainstream by Gina Ford, strict parenting guru and author of The Contented Little Baby Book.
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