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While blockbuster backlash is a common thing (quick... find anyone who still admits to loving Independence Day or even Return of the King), the speed in which the 'oh, it's just about effects' talk has become mainstreamed is a little surprising.
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The journey from the margins to the mainstream is a perilous one, which few make intact without losing their voice.
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And that's the point; its tagline, "A model for the mainstream," is a jab at more eccentric and expensive alternatives.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com