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They're in a league of their own, but for your average college graduate, they are no smarter than the person next to them, therefore being smart no longer has the same level of scarcity it once had before college was mainstreamed for the masses.
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"We're really focussing on mainstreaming seaweed for the American consumer".
Are the Counting Crows too mainstream for the mainstream?
Green helped create a mainstream for the period -- rarely thrilling, always beautiful.
What makes Pokémon Go novel is that AR has gone mainstream for the first time.
Those that do are often created outside the mainstream, for the reasons Anna Anthropy outlined at Indiecade last year.
Popular music, TV box sets, tablets, the internet, all these things are totally mainstream for the Today audience".
Known primarily in the mainstream for the rather nauseous hyper-sexualisation of women working out in the video to Call On Me, live he's nothing like that.
But, by and large, Ginger & Rosa is a miracle of wing-clipping, which launches Potter back into the mainstream for the first time since Orlando (1992).
Department-store chains were too mainstream for the Hundreds; instead, they wanted to get their T-shirts into certain skateboard shops or independent "streetwear" stores.
Coleman has long been a hero for artists beyond the mainstream, for the formal integrity of his art; the courage of his outsider stance; and his freedom from corporate control.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com