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But what may cause the biggest stir is the fact that it is the only mainstream wine shop in the city allowed to open on Sunday.
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Many other, more mainstream wines would do as well.
As with natural wines, mainstream wines and any other genre, good and bad examples can always be singled out.
Demanding mainstream wines at a restaurant with a new wave Brooklyn ambience is like expressing shock that the waitress is tattooed.
K-J bottles are priced a few dollars higher than other mainstream wines.
K-J bottles are priced a few bucks higher than other mainstream wines.
By positioning themselves at the non-expert, consumer-driven end of the market rather than the sniffy, expert end, they seem well positioned to take advantage of the new wave of mainstream interest in wine.
So it was that Alvaro Palacios set out on his own eccentric path, following a former Palacios Remondo export manager, René Barbier, into the parched, rugged mountains southwest of Barcelona, a place so remote from the wine mainstream it literally had no officially recognized name.
His mission has been to change the status quo and make Indian wine mainstream.
(The grape and wine are mainstream in Austria and in Hungary, where it is called kekfrankos; also known as lemberger, it is popular in Washington State and in the Württemberg region of Germany).
For the unfamiliar, Treasury Wine Estates is the parent company behind some mainstream and critically acclaimed wines including: Beringer, Sterling Vineyards and Stags' Leap.
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