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National Pro Fastpitch has existed in one fashion or another, and under varying names, since 1997, without gaining much mainstream traction.
The company also recently released an A.P.I. that lets other companies, including PayPal, embed their bumping technology in their own applications, which helped to bolster the company's mainstream traction.
It wasn't until August last year, when their debut album came out through Loose Lips, that Azari gained mainstream traction, launching at a time when other artists such as the 2 Bears were also tapping into the classic house sound.
Who has been pasting it up is not widely known but it marks the first time a negative representation of Obama has gained mainstream traction, as well as the American right's first successful use of street art.
An old canard about feminists is that, in addition to being hirsute bra-burners, we want to turn all women into "victims" – and thanks to "Women Against Feminism", this particular accusation has gained some moderately mainstream traction in recent weeks.
The movie's success is a vindication for studio Warner Bros, which put up a reported budget of $100m £62mm) for a movie with arthouse leanings that many industry observers doubted would gain mainstream traction.
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The issue of how to find a "work-family balance" for working women continues to gain mainstream political traction, but that's hardly the stuff of feminist manifestos.
Yet it's also worth acknowledging that The Outer Sanctum's mainstream media traction came from one of the year's more depressing episodes for women in sport, when Eddie McGuire led Triple M's commentary team in a round of disparaging remarks about the journalist Caroline Wilson.
Among the bulleted key takeaways that the report contains is the following: "Bitcoin struggled to gain mainstream consumer traction [in the quarter]." That has been the case for the life of bitcoin.
That said, Artonne notes that lots of technologies that went mainstream first gained traction through adult entertainment, including VHS tapes, DVDs and webcams, more recently.
Gender mainstreaming is gaining traction.
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