Sentence examples for mainstream the idea from inspiring English sources

A year after that, Hulu began taking mainstream the idea of streaming on TV, computers and cellphones.

Updated, Aug. 21, 1 41 p.m. |  In the Guardian, Nafeez Ahmed has renewed his effort to mainstream the idea that methane outgassing from subsea permafrost is of global concern.

Britain's energy and climate change secretary, Ed Davey, has said companies should be required to disclose their investments in fossil fuels, bringing firmly into the mainstream the idea that climate risk will affect the value of such holdings.

Then, as her insights entered the scientific mainstream, the idea that a woman had created these thoughts was considered so odd that even scientists who did use her ideas came to forget who had originated them.

The bestselling Fifty Shades of Grey, a God-awful S&M trilogy, mainstreaming the idea of male domination and "knowing" female submission.

The aim of this paper is to identify the role of conceptual frameworks in operationalising and mainstreaming the idea of ecosystem services.

Perhaps it's because we live at a time when notions of wellness and personal care are mainstream that the idea of ambient music with a purpose holds a special appeal.

Indeed, so mainstream has the idea of an integrated force become in Israel that a 2002 film, Yossi & Jagger, depicting the travails and triumphs of a closet gay commander in love with a soldier in his unit, was not only a big hit with the public, it also received official military screenings.

In the Netherlands, since the 1970s "gender mainstreaming" effort, the idea of gender equality is so firmly instilled that citizens won't vote for parties whose candidate lists aren't roughly gender-equal, ensuring women get on the ticket.

Although the Carbon Tracker Initiative (CTI) has been propagating the concept for years, the rapid mainstreaming of the idea makes it transformative.

Kenna argues that using the currency of celebrity to promote an idea can accelerate the mainstreaming of the idea into the public consciousness, and he encourages his friends to use their celebrity for the greater good.