Building a niche sports property and taking it to the mainstream takes a decent amount of time.
A club steeped in history is driven by market forces into the globalized mainstream taking over England's national sport.
It would take another decade for the slang word to hit the American mainstream, taking off among white teeny-boppers circa 1952.
Across the nation, an antigarbage strategy known as "zero waste" is moving from the fringes to the mainstream, taking hold in school cafeterias, national parks, restaurants, stadiums and corporations.
All of this bubbles up from the counterculture, until finally the mainstream takes notice.
When Waters, Alice Walker, or Stephen Hawking lend their voices to cultural and academic boycott, the mainstream takes notice, other celebrities take notice, and artists who are on the fence or afraid to take the next step are more inclined to join on.
Now that it's been mainstreamed, taken out of the back room, pulled out from those seedy theaters, it's on every menu on every table.
As usual with gadgets on the cusp of mainstream take-up, manufacturers have pitched both high and low.
However, live streaming video from a mobile has yet to take off here and it may well a deal like this to kick off mainstream take-up.
Although increasingly integrated into the European mainstream, Icelanders take care to preserve their traditions, customs, and language.
