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Exact(24)
For his restaurants he sources from specialist shops but for cookbooks he sticks to mainstream supermarkets.
These features, common in mainstream supermarkets, mark a move upmarket for the discounter chain.
Goat is just beginning to be found in some mainstream supermarkets here.
But with Kraft's marketing muscle, ChocoBacon could make its way to the shelves of mainstream supermarkets.
Cramped car parks and dim interiors put off customers used to the bright lights of mainstream supermarkets.
Meanwhile discounters such as Aldi and Lidl have increased the quality of their groceries compared to mainstream supermarkets.
Similar(34)
As mainstream supermarket groups contract, in Europe especially, the German duo continue to eat up market share.
In the big cities Marks & Spencer, Burberry and Body Shop thrive and Tesco has made inroads as a mainstream supermarket chain.
Ms. Morris may not know it, but she is Fresh & Easy's model customer: someone who appreciates the well-curated selection of a specialty grocer but with the discount prices of a mainstream supermarket.
But while there is little, if any, scientific evidence that genetically modified foods are harmful, in much of Europe they are so unpopular that mainstream supermarket giants like Migros will not stock them.
The horsemeat scandal showed that serious organised crime had penetrated the heart of mainstream supermarket and fast food supply chains but prosecutions have been few and far between in the UK.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com