From that modest beginning he built a mainstream stock-trading information service that appeals primarily to American men between the ages of 35 and 60 but with 20% (and rising) of the audience now coming from outside the U.S. "We expect a younger audience in Europe," Calandra says, "because it's a younger generation of Europeans that are most comfortable investing for themselves".
A true "cult stock" is not found among the mainstream stocks that everyone knows and loves.
In 1991, traditional advertising, which is aimed mostly at wooing potential customers, was mainstream agencies' stock in trade.
In Japan few entrepreneurs can meet the onerous requirements for a listing on the mainstream Tokyo Stock Exchange, so they use Jasdaq, the Japanese equivalent of Nasdaq.
Most others are more in line with mainstream tech stocks.
If you do shop at mainstream supermarkets, stocking up on long-life items when there is an offer may sometimes work.
If you're concerned that so many stocks are trading at or near their highs, remember that you don't have to keep all that equity money in mainstream growth stocks.
Every mainstream grocery store now stocks Morningstar and Boca products, both of which are great transition foods for the new vegan.
Partly because of their clientele, partly because supermarkets are mass-market enterprises, they tend to stock mainstream fare.
John Smith's Bookshop University of Southampton, Gower Building, 112 Burgess Road, Southampton, Hants SO17 1TW, 023-8058 6730 Relive your student days by popping in to this two-floor former Waterstone's for an academic or medical book (although it does stock mainstream literature, too), then grab some sweets, a packet of crisps and a hot drink from the vending machine.
