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Once again, the group lives outside of the mainstream, steps behind where the rest of the nation is headed.
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But now you can find them advertised on MTV and boldly displayed at Duane Reade, Walgreens and other mainstream drugstores, mere steps from the Bengay and Dr. Scholl's.
The couple's tale represents the journey of jazz from the musical margins to the mainstream; Johnny's steps on this march took him from 40s gigs with Charlie Parker into the 1950s hit parade and on into homes and cinemas nationwide, via his scoring of 60s favourites such as Tomorrow's World and Saturday Night and Sunday Morning.
But even as the quantified self movement has become mainstream for counting steps and tracking calories, many expectant mothers still largely rely on their doctor appointments to chart out the progress of the lives growing inside of them.
Every step UKIP takes towards the political mainstream is a step away from its status as the insurgent outsider.
For the second time in his life, the artistic mainstream was in step with him, at least for the moment.
The dozens of entertainment-specific sites include IndieWire.com, TheWrap.com, Hollywood.com, Deadline.com and TMZ.com, while some mainstream papers have stepped up show business coverage.
News that "almost half" of customers who take out a payday loan are happy with the experience has sparked calls for mainstream lenders to step into the breach and offer better products for customers.
Marin's colleagues in the mainstream press have stepped up their reporting of Brady's legislative record and gaffes on the campaign trail.
When the first mainstream black superhero stepped onto the '60s comics scene, there was no word to describe the genre of storytelling he represented.
Taking ideas and products from niche to mainstream is a key step on Forum's Six Steps to Significant Change.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com