The NFL Network will televise the match at Gillette Stadium, exposing mainstream American football fans to rugby and letting it piggy-back on to the financial power, marketing muscle and cultural cachet of the nation's most popular sport.
By 2006 the flag of St George had left the stadium and gone mainstream.
While mainstream dance plods dully towards stadium pomp or toothless, tasteful house, #Vine music is the snot-nosed punk response.
Some very big and mainstream artists, playing in massive stadium venues, have also allocated tickets for sale on Dice — including Justin Bieber, Adele and Taylor Swift.
Perhaps stadium EDM is so utterly mainstream and disconnected from local scenes, that anyone can and does end up loving it.
But it was light on mainstream "big tent" performers who can fill stadiums, and included no country music performers.
For me, departure from Europe was a given: in the tea leaves at a deep and mainstream cultural level beyond the slaughter at Heysel stadium and serial record of England's football fans, or politicians' Eurosceptic ranting.
In contrast with the 90s ethos of throwing raves in exotic and out-of-the-way places such as abandoned buildings, remote farms, and desert wilderness, promoters deliberately sought out in-plain-sight sites: ultra-mainstream venues like sports stadiums and motor sports courses.
Some regard the cabaret revival as a reaction to a bland entertainment mainstream dominated by the protégés of Simon Cowell and stadium-filling inoffensive comedians like Michael McIntyre.
Across the nation, an antigarbage strategy known as "zero waste" is moving from the fringes to the mainstream, taking hold in school cafeterias, national parks, restaurants, stadiums and corporations.
"I want mainstream acceptance, I want huge success, I want to play huge stadiums," she said.
