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For mainstream businesses with shareholders to please, it's a much harder sell.
But shareholder activism has now gone mainstream: more than a thousand shareholder resolutions have been filed this year (up thirty per cent from last year), most of them attempts to reform the way executives get paid or the way a company is run.
The people who now run Ben & Jerry's still claim to give a portion of profits to charity, but overall they face the same pressures to turn a profit for shareholders as do other mainstream companies.
A questioning of the mainstream press seems sensible – there are direct pressures from shareholders and advertisers, there's sloppy reporting and there are agendas – but knee-jerk disbelief of anything reported by a major news source is misguided.
That has meant good tidings for both top management and the primary shareholder, the Daily Mail & General Trust, owner of mainstream British tabloids (the Daily Mail, the Evening Standard ) and dozens of other papers.
That inevitably drives a need to achieve mainstream scale and mass engagement to deliver the kind of returns their shareholders expect.
It can prove very worthwhile for shareholders when a company manages to take a defense technology into the mainstream.
As Mr Perry warned shareholders earlier this year, Ben & Jerry's must beware "the inexorable drift and pull toward the mainstream".
Schneiderman -- who had announced the week before that he was investigating ExxonMobil over whether it had misled the public and shareholders about climate change risks -- had charged that ExxonMobil funds climate change denier organizations to malign mainstream climate science.
The discounters' smaller, more central stores are better suited to changing consumption patterns.Shareholders of the mainstream grocers should be angry at how they have let these cut-price rivals steal customers from under their noses.
Mainstream Republicans?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com