She has worked hard to create mainstream best sellers without the aid of high-powered agents or their literary clients.
The effort also could turn up the heat on mainstream food sellers, such as Campbell Soup Co and ConAgra Foods Inc. Organic foods accounted for roughly 4percentt of total U.S. food sales in 2012, but growth in the category for years has outpaced the industry overall, buoyed by growing demand for simpler food made from natural ingredients.
Their message has spread from the obscurity of the Internet and the far right to the best seller lists, the mainstream media and Congress.
Mr. West, through sheer weight of history, may still cast a longer shadow over pop culture than Drake, but this has been the year of Drake's ascendance to the peak of mainstream hip-hop, its biggest seller and influence.
"It is a word-of-mouth market," she said, because it developed under the radar of mainstream book reviews and best-sellers lists.
To entice buyers, owners and their brokers are resorting to strategies often reserved for sellers in more mainstream markets.
If this is mainstream, where are the simple best-seller basics?
As a paperback from a mainstream publisher, it made the New York Times best-seller list for several weeks last summer.
In the mainstream vision of the marketplace, buyers and sellers are both fully informed and the agreed-upon price is the right one.
For more "mainstream" selections, they looked to Amazon.com top-sellers such as Danielle Steel's The Sins of the Mother and Gillian Flynn's Gone Girl, and to anthologies of genre fiction, including a sci-fi story by Robert Heinlein.
