Both candidates have veered so wildly off-script that mainstream media outlets can't compute or comprehend — let alone compete with — the messages being delivered directly to the palms of voters.
Right-wing media remains predictably on script, but even mainstream broadcasts often adopt the political right's terms of debate.
As the indie scene that she helped pioneer gravitated toward the mainstream, her own stubbornly eccentric scripts have proved less viable.
"But how will it play in Peoria?" he asks, in the time-honoured phrase from vaudeville, urging them to broaden the appeal of their script to attract a mainstream audience.
"The Crow" is more mainstream than it might have been, because script changes were made to soften the story after Lee's death.
This isn't the first time in history that reality hasn't matched the script coming out of the mainstream media.
Yet he's flipped the script, rounding his edges for the mainstream.
Apatow has been widely credited with reinventing mainstream American comedy: dragging it from gross-out scripts and twee romcoms into a new era of ensemble acting and smarter scriptwriting, producing films that are simultaneously more subtle and much funnier.
A mainstream drama that covers familiar territory, but Barry Devlin's script wrings plenty of emotion from events and Hattie Morahan is terrific as Rose.
