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Or there's the mainstream route of the American brands, and their own winking-at-you names, like Townhouse from Ralph Lauren, and Love Affair from Benjamin Moore.
When artists say their new album is "more danceable" than their previous work, it usually means they've taken a more mainstream route in order to blow up the radio, club scene, and catch on with the kids.
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A microloan, also referred to as microcredit, is the loan of a small sum to an impoverished borrower, or someone who is unable to obtain a loan through mainstream routes.
Although this is important for all would-be models, it is even more so for shorter girls who will probably have to take non-mainstream routes.
If, however, you have accumulated a significant amount of "bling," you might be better off going the mainstream publishing route.
Shell passivation with non-toxic alloyed semiconductor materials and band gap alloying of Qdots have become mainstream fabrication routes to improve the optical properties of Cd-based Qdots.
In the sections that follow, we describe how our decision to develop APSE as an OA journal offers our readers some alternatives to the current mainstream publication routes.
After 17 years in Elmwood Park -- 14 of them as a more mainstream place on Route 46 -- the owners are still trying to find an audience that will respond to a smart, well-tuned combination of food and wine.
Self-publishing is arguably the best route to mainstream success as well, as Andy Weir demostrated with The Martian – a self-published sensation that went on to become the mainstream SF novel of the year.
The mobile world has long been converging with the online world and is en route towards mainstream adoption, thanks to devices like the iPhone and services like Twitter.
Aside from Haringey council's launch, there are plenty of websites that offer an alternative route to mainstream agencies and promise lower fees.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com