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The VMAs are increasingly one of MTV's last grasps at mainstream relevance, and network executives have figured out long ago that controversy creates chatter, and chatter translates directly into ratings.
Now owned by Twitter and launched in 2013, Vine dominated pop culture for a short window of time thanks to its bite-size videos with a penchant for randomness, from silly pranks to comedic skits, and in recent years no doubt faded from mainstream relevance.
As the currency begins to gain mainstream relevance as a payment method, this balance should shift.
Embeds, which Twitter launched back in 2010, have helped it gain mainstream relevance by spreading its wings across the web.
Though its ascent into mainstream relevance means it's no longer the cult-like "outlaw" brand its champions once cherished, Apple is still positioned squarely as the "anti-PC".
On reflection, that was probably too harsh; I think they'll probably keep eking out an existence on the perpetual edge of mainstream relevance.
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If you want to be conservative and decide that mainstream cultural relevance kicked in toward the end of the eighties, with New York's golden age and the quick follow-up of gangsta rap, the wildly popular genre from Los Angeles, that still leaves twenty years of cultural impact.
Greenspan's latest foray into mainstream media relevance is an interesting departure from conservative messaging on economic matters.
However, because special schools continue to be maintained and endorsed by a large portion of the governing bodies and because Inclusive Education has been introduced as alternative to special and mainstream educations, relevance of these programmes is often compromised.
Attacks on Mr. Bush as green and untested and Mr. McCain as outside the Republican mainstream clearly have relevance to the choice before G.O.P. primary voters.
The changing landscape of urban music, which has moved from the fringes into the mainstream, gives Tottenham contemporary relevance.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com