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Perhaps the former book's focus on two religious characters gave it a little extra "umph" with the mainstream reading public.
These books are just as much a part of mainstream reading culture as or The Catcher in the Rye and they are passed down from generation to generation.
Gradually, with the dawn of personal computers in the 80s and the Internet in the 90s, consciousness shifted and now the "conscious consumer" of the Lifestyles of Health and Sustainability (LOHAS) market has joined the mainstream; reading labels and demanding organic, safe, and healthy products is the norm.
The individual comics were gradually collected into complete storylines in the graphic novels, introduced by writers such as Stephen King, Peter Straub and Clive Barker, which helped The Sandman do the supposedly impossible: cross into mainstream reading consciousness.
Causality also marks a turning point: philosophy books one may call "classics" were now coming out of Latin America and finding a place in mainstream reading lists in the English-speaking world and Europe.
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With no possibility of entry into mainstream – read Caucasian – ensembles, the vast majority of talented, serious musicians of colour went into jazz and later pop, where there was at least a possibility of expression and financial self-sufficiency.
When they prevail, the magazine's paid subscriptions double but the Standard remains an insiderish read, fat with tech ads but unable to tap into a more mainstream (read: larger) audience.
When we spoke to Spotify's head of new markets in Asia-Pacific, Sriram Krishnan, he was evasive on how extensive the company's Asian catalog was, saying that the company is working with labels here and does feature local music, but emphasized that "mainstream" (read: US-originated) music is big here, and that catalog Spotify has plenty of.
But the silence of the mainstream (read: "corporate") media is deafening.
Don't let the one-note height jokes in his specials' titles dissuade you they're just entreés for a mainstream (read: uncreative) crowd.
Word additions, Williams writes in Word Nerd, typically arise when foreign words have been "assimilated into English," or when technological or vernacular jargon goes mainstream (read: "email" and "spam").
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com