As bitcoin shifts further from the twilight world of hackers, beyond speculators and early adopters towards the brink of "early mainstream", its proponents are confronted with a problem: while merchant usage is on the rise, consumers are so far unconvinced.
What was once strictly a medical procedure for women facing life-threatening illnesses has now become elective and mainstream, regarded by its proponents as an "insurance policy".
Anyone who doubts this need only to Google "positive psychology" and "coaching" and experiment by adding some names of proponents of mainstream positive psychology.
It's the philosophy behind innovations as diverse as the 3D printed gun and sites as mainstream as PayPal, and its proponents are young, computer-savvy idealists with the digital skills to invent new ways of circumventing the encroaching power of the state.
Pro-Europeanism became a proxy for the fusion of economic and social liberalism that had been a dominant philosophy of the political mainstream for a generation, although its proponents were scattered across partisan boundaries.
But this camouflage was stitched together to be worn only when speaking to the American public, policymakers, and the mainstream media; when addressing their religious followers, ID proponents invariably revert to their overtly creationist vocabulary (Hartwig 1995).
While mainstream investors are likely to celebrate the changes, proponents of the traditional IPO process will tell you that it has been done this way to prevent significant volatility in the first few weeks of trading.
"Proponents" implies "for"; make it "proponents of".
Augmented reality and virtual reality have been the subject of a lot of hype from proponents who advocate its inevitability as a mainstream platform.
As ID proponents do today, creation scientists mined the mainstream scientific literature for quotes that seemed like "gotchas" to naive readers who were unfamiliar with the relevant context and scientific fields.
