The corporate venture may be seen as a threat (potential cannibalization) or may be simply rejected by a powerful mainstream business manager who is not interested in a future adoption of the venture because there is no reward system in place that encourages "venture-friendly" behavior.
For a mainstream service manager at site B, putting partnership issues "on the table" meant that her private concerns were validated, which gave her strength to act: " [The findings] said it was not just me thinking this.
Buying the banks without that knowledge makes no sense - and, indeed, few mainstream fund managers are doing that yet.
Fund managers are thus far less vulnerable to sudden falls in asset prices than banks proved to be in 2008.Third, there is little evidence that mainstream asset managers contribute to market panics.
'We focus on the whole universe of stocks, and engage with companies such as Rio Tinto, BP, British Energy or British American Tobacco even though we don't hold them in our SRI funds.' The mainstream fund managers describe the SRI team as 'tree-huggers', with what Brook hopes is affection.
In the post-Jeremiah Wright environment of racial etiquette, those who seek mainstream support, including managers and coaches, are loath to discuss hard-core racial realities and are encouraged to distance themselves from anyone who does.
"As we have become more mainstream and as managers in big enterprise companies have gotten closer to technology, the enterprise space has woken up to this idea," Kasriel said.
'But South Korea shows the potential, and the time has really come [in the West] where this can become mainstream.' Birmingham Salvo manager O'Dell has even higher hopes.
Innovation has become more mainstream, according to Kim Scriven, manager of the Hif, because there is an ever greater need to do more with less, and a growing role for the private sector in development.
"This record undoubtedly inches them closer to some kind of mainstream," the band's manager, John Best, said in an e-mail message this week, "even though it's more a function of the band getting a bit older, and feeling a little less angsty, than anything approaching a stab at commerciality".
